Innovation strategies model in the design management

Autores

Palavras-chave:

Innovation, Design Management, Small Companies

Resumo

Annually, several businesses emerge to compete in a dynamic scenario, which requires new strategies to maintain competitive in their market survival. In this context, seeking a competitive advantage with a focus on innovation becomes an important issue. Design management can contribute to the survival of these companies, but there is no recipe formed or a standard model for how it can be applied, especially when it is about small businesses. The guiding question of the research is what design innovation processes a company can adopt to become competitive? Intending to contribute to this issue, the research relates design with innovative strategies to propose best practices that can improve the competitive performance of small businesses. Through a systematic literature review, following the Visual Method for Systematic Design Review presented by Blum, Merino, and Merino (2016), eight articles from the last fourteen years were selected and further analyzed with proposals for strategies for innovation promoted by design. In the end, based on the analyzed authors, a Modular Beehive Structure for Innovation model is proposed, formed by patterns of knowledge of the selected authors practices that may lead to innovation when combined according to the goals and resources of each company.


Biografia do Autor

Bruno Raphael Carvalho Santos, Universidade Federal do Amazonas

Bruno Raphael de Carvalho Santos is a master's degree student in Design at the Federal University of Amazonas (UFAM). He graduated in design from Martha Falcão College with a specialization in Design, Communication, and Multimedia from the Center for Analysis, Research, and Innovation Foundation (FUCAPI) in 2013. His current area of interest is business management, technology, education, and design.

Claudete Barbosa Ruschival, Universidade Federal do Amazonas

Claudete Barbosa Ruschival received her doctor's degree in Production Engineering at the Federal University of Santa Catarina in 2012 where she also did her Master's degree in Production Engineering in 2004. She graduated in Industrial Design from the Federal University of Amazonas (UFAM) in 1996. Claudete specialized in Packaging Design in a scholarship from Posgrado Mercosur Design Program, an Italian, Spanish and Mercosur cooperation (2001) and in Advertising and Marketing from the Federal University of Amazonas (1998).

Claudete works as associate Professor of the Design course and professor at the Graduate Program in Design. She has vast experience in Industrial Design, focusing on Product Development Processes and Design Management, acting on the following subjects: Design Methodology in Design, Surface Design, Strategic Design, Inclusive Education and Design, Digital Interface Design and Packing.

Referências

BATE, J. D.; JOHNSTON, R. E. Strategic frontiers: The starting-point for innovative growth. Strategy and Leadership, v. 33, n. 1, p. 12–18, 2005.

BEST, K. Fundamentos da Gestão do Design. Porto Alegre: Bookman, 2012.

BLUM, A.; ANDRÉS DÃAZ MERINO, E.; SCHMIDT ALVES DÃAZ MERINO, G. Método visual para revisão sistemática em Design com base em conceitos da Mineração de Dados. DAPesquisa, v. 11, n. 16, p. 124–139, 2016. Disponível em: < http://www.revistas.udesc.br/index.php/dapesquisa/article/view/6918 >. Acesso em maio de 2019.

DELL’ERA, C. et al. Discovering quiescent meanings in technologies: exploring the design management practices that support the development of Technology Epiphanies. Technology Analysis and Strategic Management, v. 29, n. 2, p. 149–166, 2017.

ERLHOFF, M.; MARSHALL, T. Design Dictionary: Perspectives on Design Terminology. Basel, Switzerland: Birkhäuser, 2008.

FRASER, H. M. A. The practice of breakthrough strategies by design. Journal of Business Strategy, v. 28, n. 4, p. 66–74, 2007. Disponível em <https://www-2.rotman.utoronto.ca/facbios/file/The%20Practice%20of%20Breakthrough%20Strategies%20by%20Designs_The%20Journal%20of%20Business%20Strategy.pdf>. Acesso em julho de 2019.

GAGLIONE, S.; GAZIULUSOY, A. İ. Designers Designing Businesses. Understanding how designers create enterprises. The Design Journal, v. 22, n. sup1, p. 51–63, 2019. Disponível em: < https://research.aalto.fi/en/publications/designers-designing-businesses-understanding-how-designers-create-enterprises(a3c1a610-8d26-42a7-b16f-e53f83c59353).html>. Acesso em julho de 2019.

HERNÃNDEZ, R. J. et al. Design, the Language of Innovation: A Review of the Design Studies Literature. She Ji, v. 4, n. 3, p. 249–274, 2018. Disponível em: < https://www.sciencedirect.com/science/article/pii/S2405872618300534>. Acesso em agosto de 2019.

KEELEY, L. et al. Dez Tipos de Inovação: A disciplina de criação de avanços de ruptura. [s.l.] DVS Editor, 2013. v. 53

MORONI, I. et al. How the Design Processes Add Innovative Capacity in Startup Companies. Springer International Publishing, v. 588, 2018. Disponível em: < https://link.springer.com/chapter/10.1007/978-3-319-60582-1_47>. Acesso em julho de 2019.

MORONI, I.; ARRUDA, A.; ARAUJO, K. The Design and Technological Innovation: How to Understand the Growth of Startups Companies in Competitive Business Environment. Procedia Manufacturing, v. 3, n. Ahfe, p. 2199–2204, 2015. Disponível em: <https://www.sciencedirect.com/science/article/pii/S2351978915003625>. Acesso em julho de 2019.

MOZOTA, B. B. DE; KLÖPSCH, C.; COSTA, F. C. X. DA. Gestão do Design: usando o design para construir valor de marca e inovação corporativa. Porto Alegre: Bookman, 2011.

RONCALIO, V. W.; KISTAMANN, V. B. Inovação Guiada Pelo Design: Possíveis Caminhos Para Pensar a Significação Em Produtos E Serviços. v. 1, p. 2917–2927, 2014. Disponível em: < http://www.proceedings.blucher.com.br/article-details/inovao-guiada-pelo-design-possveis-caminhos-para-pensar-a-significao-em-produtos-e-servios-12877>. Acesso em agosto de 2019.

TURETKEN, O. et al. Service-Dominant Business Model Design for Digital Innovation in Smart Mobility. Business and Information Systems Engineering, v. 61, n. 1, p. 9–29, 2019. Disponível em: < https://link.springer.com/article/10.1007/s12599-018-0565-x>. Acesso em julho de 2019.

WRIGLEY, C. Principles and practices of a design-led approach to innovation. International Journal of Design Creativity and Innovation, v. 5, n. 3–4, p. 235–255, 2017. Disponível em: <https://www.researchgate.net/publication/314377047_Principles_and_practices_of_a_design-led_approach_to_innovation>. Acesso em julho de 2019.

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DOI: http://doi.org/10.26771/e-Revista.LOGO/2020.2.02

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2020-08-31

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v. 9 n. 2 (2020)

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