Design management system for integrated communication development in a technology innovation institute
Abstract
The article aimed to develop a Design Management System for Integrated Communication (SGDCI) within the context of the quintuple innovation helix framework. The research was developed as a case study at the Innovation and Technology Transfer Coordination (CINTTEC) unit of the Brazilian Federal University of Sergipe (UFS). With the data analysis and structuring it was possible to use the institutional innovation policy as a useful strategy for the development of integrated communication. Results highlighted the challenge of Technology Innovation Institutions in the diffusion of innovation policy and the use of strategic design as a facilitator of the communication process to support interinstitutional relationships.
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