Innovation strategies model in the design management
Palavras-chave:
Innovation, Design Management, Small CompaniesResumo
Annually, several businesses emerge to compete in a dynamic scenario, which requires new strategies to maintain competitive in their market survival. In this context, seeking a competitive advantage with a focus on innovation becomes an important issue. Design management can contribute to the survival of these companies, but there is no recipe formed or a standard model for how it can be applied, especially when it is about small businesses. The guiding question of the research is what design innovation processes a company can adopt to become competitive? Intending to contribute to this issue, the research relates design with innovative strategies to propose best practices that can improve the competitive performance of small businesses. Through a systematic literature review, following the Visual Method for Systematic Design Review presented by Blum, Merino, and Merino (2016), eight articles from the last fourteen years were selected and further analyzed with proposals for strategies for innovation promoted by design. In the end, based on the analyzed authors, a Modular Beehive Structure for Innovation model is proposed, formed by patterns of knowledge of the selected authors practices that may lead to innovation when combined according to the goals and resources of each company.
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