The contribution of the Experience Web: a study about its application in service design projects in fashion retail

Autores

  • Filipe Campelo Xavier da Costa Programa de Pós-Graduação em Design Universidade do Vale do Rio dos Sinos (UNISINOS) https://orcid.org/0000-0002-2132-3509
  • Carolina Rodrigues Andrade Universidade do Vale do Rio dos Sinos (UNISINOS)

Palavras-chave:

Service design, Retail design, Experience Web

Resumo

The service design approach has been helping to build more relevant experiences for its users, with consequences in the retail environments design. Retail design consists of a field of action focused on the design of spaces and user experiences. Based on the model proposed by Petermans (2013), this study aims to evaluate the contribution of the Experience Web model to the development of service design projects in fashion retail environments. For that, Design Science Research is used as a research method. As a result, it was identified that the main contribution of the model is to foster design process during service design projects, adding to an experience-based perspective for projects within retail organizations.

Biografia do Autor

Filipe Campelo Xavier da Costa, Programa de Pós-Graduação em Design Universidade do Vale do Rio dos Sinos (UNISINOS)

Professor e pesquisador do Programa de Pós-Graduação em Design da Universidade do Vale do Rio dos Sinos (UNISINOS)

Carolina Rodrigues Andrade, Universidade do Vale do Rio dos Sinos (UNISINOS)

MBA em Marketing, Branding e Growth pela Pontificia Universidade Católica do Rio Grande do Sul (PUCRS)

Bacharel em Gestão em Inovação e Liderança - Universidade do Vale do Rio dos Sinos (UNISINOS)

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Publicado

2021-01-31

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