Applying a mapping tool to define digital product strategy towards positive user experience
Keywords:
Interaction Design, User Experience, Activity theory.Abstract
Software commonly addresses different social, organizational, and user needs. In this context, a systemic view of such demands is necessary to define a product’s positioning strategy and functionalities. Considering this problem, this article presents a canvas mapping tool that allows for the alignment of needs, action goals, and interactive conditions at individual, organizational, and social levels. Filling out the mapping tool provides an overview of the value proposals to be offered at each level and serves as a starting point for the design process and the treatment of multiple user experiences. Its application was evaluated among undergraduate design students and demonstrated good results in supporting an understanding of the problem domain.
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