Applying a mapping tool to define digital product strategy towards positive user experience


  • Genilda Oliveira de Araujo Universidade Federal de Santa Catarina
  • Lizandra Garcia Lupi Vergara Universidade Federal de Santa Catarina


Interaction Design, User Experience, Activity theory.


Software commonly addresses different social, organizational, and user needs. In this context, a systemic view of such demands is necessary to define a product’s positioning strategy and functionalities. Considering this problem, this article presents a canvas mapping tool that allows for the alignment of needs, action goals, and interactive conditions at individual, organizational, and social levels. Filling out the mapping tool provides an overview of the value proposals to be offered at each level and serves as a starting point for the design process and the treatment of multiple user experiences. Its application was evaluated among undergraduate design students and demonstrated good results in supporting an understanding of the problem domain.

Biografia do Autor

Genilda Oliveira de Araujo, Universidade Federal de Santa Catarina

Programa de Pós-Graduação em Engenharia de Produção na linha de pesquisa de Ergonomia pela Universidade Federal de Santa Catarina (UFSC)

Lizandra Garcia Lupi Vergara, Universidade Federal de Santa Catarina

Programa de Pós-Graduação em  Engenharia de Produção na linha de pesquisa de Ergonomia pela Universidade Federal de Santa Catarina (UFSC)


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