Design Metasystem research project: from linear to non-linear processes applied in the improvement of creation and development of start-ups



Design, Design Thinking, System Thinking, Metasystems


Companies have sought to introduce new methodologies for business and project management and development. In this perspective emerged the Design Thinking, a methodology focused on synesthetic aspects and organized in what has been called the mental process of designers within a creative bias. However, Design Thinking has surpassed its original format becoming a business methodology focused on the empowerment of non-designers within a closed perspective in strongly structured and linear. Our purpose is to return to the origins of how to design and enable the design thinking (r)evolution: Systemic, non-linear and meta-discipline, through methods, techniques, and tools appropriate to start-ups.

Biografia do Autor

Susana Manuela Leonor, UNIDCOM/IADE-EU

IDEAS(R)EVOLUTION research group coordinator at UNIDCOM / IADE / EU

Américo Da Conceição Mateus, DELLI - Design Lusofona Lisboa

HEAD OF RESEARCH - DELLI - Design Lusofona LIsboa, Ph.D Ph.D-Doctor Europaeus Business Management & Innovation, at the University of Évora, where he developed a project thesis around IDEAS(R)EVOLUTION an Innovative methodology and digital collaborative platform to promote a creative culture inside organizations based on co-creation, design thinking, innovation and branding.“Approved with distinction”.


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