Handicraft Productive Chain: a mapping of the ceramic women of the Flor do Barro group through the social and sustainable dimensions of the historical context of Alto do Moura, Caruaru-Pernambuco/Brazil


  • Jessyane Alves dos Santos Universidade Federal de Pernambuco
  • Camila Wedja Francisco de Melo Universidade Federal de Pernambuco
  • Germannya D Garcia Araujo Silva Universidade Federal de Pernambuco
  • Ana Carolina de Moraes Andrade Barbosa Universidade Federal de Pernambuco


This article presents the partial results of the extension project “Flores do Barro: mapping and ideation of the handicraft production chain”. Which aims to propose, through design and its dialogic character, strategies for resource enhancement for the production and commercialization of the ceramic group Flor do Barro in Alto do Moura, Caruaru - Pernambuco - Brazil. The work method used was designed based on the Handicraft Production Chain Analysis Model. Method developed by the Design Laboratory O Imaginário/UFPE- Federal University of Pernambuco, to collect information from the actors involved in the stages: identification of the raw material; production processes and market access. As a result, we can identify obstructions and/or bottlenecks in relation to "know-how" practices, as well as opportunities to improve the approximation of other market niches with an emphasis on the community's creative and productive capacity.

Biografia do Autor

Jessyane Alves dos Santos, Universidade Federal de Pernambuco

Graduating in Design at UFPE / CA

Camila Wedja Francisco de Melo, Universidade Federal de Pernambuco

Graduating in Design at UFPE / CA. Researcher at the Flor do Barro Extension Group at UFPE. Scholarship holder at TRON Soluções Tecnológicas, as Designer and Industrial Designer in a hybrid way. Has experience in Architectural Projects, Product Design, and 3D rendering software for civil environments.

Germannya D Garcia Araujo Silva, Universidade Federal de Pernambuco

PhD in Mechanical Engineering. Master in Production Engineering. Specialist in Ergonomics and Product Designer, all from the Federal University of Pernambuco (UFPE). Associate Professor at the Design Center at Campus Agreste (CA) / UFPE. Permanent member of the Graduate Program in Design at the Center for Arts and Communication (CAC) / UFPE. Researcher at the O Imaginário Design Laboratory and at the Special Ceramics Laboratory, both at UFPE. Founding member of READE - Network for Advanced Studies in Design and Emotion. He has experience in projects involving the relationship between Design and Ergonomics with Materials Technology. His main areas of interest are: Design & Sustainability; Design & Materials and Manufacturing Processes; Design & Health and Wellness.

Ana Carolina de Moraes Andrade Barbosa, Universidade Federal de Pernambuco

Permanent Teacher of the Graduate Program in Design at the Federal University of Pernambuco (UFPE). Associate Teacher of the Design Course at the Campus of the Agreste at UFPE, PhD at PPG Design at UFPE, Master in Urban Development at the same institution and Designer graduated at the Federal University of Campina Grande. Coordinates research and extension in areas that relate design to culture, cities, artisanal production and territory. Author of the book: Image, Landscape and Situation: an apprehension of design in the city.