Regenerative design and organizational change


  • Natalí Abreu Garcia PUC-Rio
  • Carlo Franzato PUC-Rio


The current, unsustainable developmental model, which arose from a modern, mechanistic perspective, has led us into a socio-environmental crisis. In this model, organizations operate without facing their systemic problems, and instead, they amplify the effects. The present paper criticizes this perspective and the modes of design that stem from it. It presents the concept of regenerative design and alternative ways to organize design that can lead to necessary organizational changes. Principles and movements for regenerative design are presented here which are based on an ecological, complex, integral, and process-based worldview.

Biografia do Autor

Natalí Abreu Garcia, PUC-Rio

Natalí Garcia is a designer with 15+ years of experience and is currently Design Lead at Natura &Co (LatAm). She has worked in companies of different sizes, from startups to multinational consultancies, and in various sectors such as Health, Telecom, Financial Services, and Education, among others. She has experience in planning and facilitating design research both qualitative and quantitative, running workshops, mapping and defining customer journeys, generating big-picture ideas, prototyping, and working to improve service experiences and to support innovation initiatives. Currently, she studies sustainability, regeneration, and living systems thinking to develop innovative design approaches.

Carlo Franzato, PUC-Rio

Carlo Franzato is a designer and Associate Professor at the Department of Arts & Design at PUC-Rio working within the scope of socio-environmental transition. As an expert in strategic design, he studies and develops participatory processes for building scenarios inspired by ecology and oriented towards futures of conviviality and sustainability.