The use of external stimuli as inspiration sources in design: preferences and forms of use from the perception of Portuguese designers.

Autores

  • Priscila Zavadil Universidade Federal do Rio Grande do Sul. Departamento de Design e Expressão Gráfica.
  • Régio Pierri da Silva Universidade Federal do Rio Grande do Sul. Departamento de Design e Expressão Gráfica.

Palavras-chave:

creative process, design process, inspiration sources

Resumo

Designers resort to external stimuli as sources of inspiration in the creation process, using images, texts, or other media as triggers for generating new ideas. Although there are several studies on this subject, there are still few conclusions about how these stimuli work in the creation process. In this sense, this article aims to verify what types of stimuli designers prefer, at what moments of the project they usually use, and how they can contribute to the creation process. To this end, professionals from nine Portuguese design studios were interviewed, totaling 17 design professionals, most of them with significant experience in the area. The results confirmed some aspects of the theory, such as the preference for visual stimuli, and brought others, such as three-dimensional representations. In addition, other relevant aspects were found, such as the importance of inspiration sources in the communication process between the team and the client and the constant search for references in the construction of the individual repertory.

Biografia do Autor

Priscila Zavadil, Universidade Federal do Rio Grande do Sul. Departamento de Design e Expressão Gráfica.

Professora no Departamento de Design e Expressão Gráfica da Universidade Federal do Rio Grande do Sul (UFRGS). Doutora em Design pela UFRGS, com realização de Doutorado Sanduíche na Escola Superior de Artes e Design em Portugal, Mestre em Design (UFRGS), Especialista em Design de Produto, Gráfico e Informação (UniRitter) e graduada em Comunicação Social pela UFRGS. Experiência profissional nas áreas de Comunicação Visual e Design, coordenando e desenvolvendo atividades como projetos de identidade visual, embalagens, materiais gráficos, promocionais, projetos editoriais e estamparia. Docente nas disciplinas de Design de Embalagem, Design de Superfície e Processos de Produção Gráfica nos cursos de Design Visual e Design de Produto (UFRGS). Vice-coordenadora da Pós Graduação (Lato Sensu) em Design Gráfico (UFRGS). Pesquisadora principalmente nos seguintes temas: design e criatividade, processo criativo e metodologia projetual.

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2021-12-31

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