Experiments in design research: artificial and naturalistic settings for the assessment of user experience
Palavras-chave:
User Experience, Experiments, Design Research.Resumo
This paper discusses the development of experiments to assess user experience with innovative artefacts, based on academic and market research. It discusses ecological validity in the use of naturalistic experiments and when artificial experiments are “good enough”. Due to its potential to keep the study’s internal validity high, the artificial scenario is the first choice. When artificial settings threaten the study’s external validity, naturalistic experiments are better choices. Design research requires flexibility when planning experiments, since the usual choices made in other sciences might not be the best ones to be made.
Referências
ASSIS, M. V.; TONETTO, L. M. Questioning the choice overload effect through design research. In: Proceedings of the Tenth International Conference on Design and Emotion, 2016, Amsterdam. Anais… Amsterdam: The Design & Emotion Society, 2016, p.357-363.
CASH, P.; ELIAS, E.; DEKONINCK, E.; CULLEY, S. (2011). Methodological insights from a rigorous small scale design experiment. Design Studies, n.33, p.208-235, 2011.
CHRISTENSEN, L. Experimental methodology. 7.ed. Boston: Allyn and Bacon, 1989.
COLLINS, A.; JOSEPH, D.; BIELACZYC, K. Design Research: theoretical and methodological issues. The Journal of The Learning Sciences, v.13, n.1, p.15–42, 2004.
DA ROSA, V. M. O impacto das cores e das formas de embalagens na experiência do usuário. 2017. Dissertação de Mestrado em Design - Universidade do Rio dos Sinos, Porto Alegre.
IYENGAR, S.; AGRAWAL, K. A. Better Choosing Experience. Strategy & Business, v.61, p.2-8, 2010.
FALK, A.; HECKMAN, J. J. Lab Experiments Are a Major Source of Knowledge in the Social Sciences. Since, v.326, p.535-538, 2009.
GAVER, W. What should we expect from research through design? In: Proceedings of the SIGCHI conference on human factors in computing systems, 2012, Texas. Anais… Texas: SIGCHI, 2012, p.937-946.
GÜNTHER, H. Pesquisa Qualitativa Versus Pesquisa Quantitativa: esta é a questão? Psicologia: Teoria e Pesquisa, v.22, n.2, p.201-210, 2006.
______, H. The environmental psychology of research. Journal of Environmental Psychology, v.29, p. 358-365, 2009.
KVAVILASHVILI, L.; ELLIS, J. A. Ecological validity and the real-life/laboratory controversy in memory research: a critical and historical review. History Philosophy of Psychology, v.6, p.59–80, 2004.
LEW, L.; NGUYEN, T.; MESSING, S.; WESTWOOD, S. Of course I wouldn’t do that in real life: advancing the arguments for increasing realism in HCI experiments. In: CHI 2011 (Conference on Human Factors), 2011, Vancouver. Anais… Vancouver: CHI, 2011.
MAINSAH, H.; MORRISON, A. Towards a manifesto for methodological experimentation in design research. In: Proceedings of the NORDES, 2013, Copenhague e Malmoe. Anais… Copenhague e Malmoe: Nordes, 2013, p.153-162.
METTLER, T.; EURICH, M.; WINTER, R. On the use of experiments in design science research: a proposition of an evaluation framework. Communications of the Association for Information Systems, v.34, n.1, p.223-240, 2014.
OKAJIMA, K.; SPENCE, C. Effects of visual food texture on taste perception. Perception, v.2, n.8, 2011.
PINHEIRO, Q. J; GÜNTHER, H. Métodos de Pesquisa nos Estudos Pessoa-Ambiente. São Paulo: Casa do Psicólogo, 2008.
SCHMUCKLER, M. What is ecological validity? A dimensional analysis. Infancy, v.2, n.4, p.419-436, 2001.
SCHWEIGERT, W. A. Research methods and statistics for psychology. Pacific Grove, CA: Brooks/Cole, 1994.
STEFFEN, D. Characteristics and interferences of experiments in science, in the arts, and in design research. In: Proceedings of the NORDES, 2013, Copenhague e Malmoe. Anais… Copenhague e Malmoe: Nordes, 2013, p.136-143.
TONETTO, L. M. Emotional labeling and attribute framing on pro-environmental product decision making. In: Proceedings of the 7th International Conference on Design & Emotion, 2010, Chicago. Anais… Chicago: Illinois Institute of Technology, 2010, p.1-5.
TONETTO, L. M.; STEIN, L. M.; BRUST-RENCK, P. G. Perspectivas metodológicas na pesquisa sobre o comportamento do consumido. Psicologia: Ciência e Profissão, v.34, n.1, p.180-195, 2014.
TONETTO, L. M.; KLANOVICZ, C. P.; SPENCE, C. Modifying action sounds influences people's emotional responses and bodily sensations. i-Perception, v.5, p.153-163, 2014.
ZEISEL, J. Inquiry by Design: Tools for Environment-Behavior Research. Cambridge: Cambridge University Press, 1981.
---
Downloads
Publicado
Edição
Seção
Licença
This journal, following the recommendations of the Open Access movement, provides public access to all its content, following the principle that free access to research generates a greater global exchange of knowledge. Such access is associated with the reading and citing an author's work.
The author must ensure:
-
that there is a full consensus of all co-authors in approving the final version of the document and its submission for publication.
-
that their work is original, and if the work and / or words of other people were used, they were duly recognized.
Plagiarism in all its forms constitute unethical publication behavior and is unacceptable.
The articles and other published works, become the property of the journal.
The contents of e-Journal LOGO are licensed under a Creative Commons License 4.0 by. It reserves the right to use software or other methods of detecting plagiarism to analyze the submitted works.
Under the license you have the right to:
- Share - copy and redistribute the material in any media or format
- Adapt - remix, transform, and create from material to any purpose, even if commercial.
- The licensor can not revoke these rights as long as you respect the license terms.
According to the following terms:
- Assignment - You must give the appropriate credit, provide a link to the license and indicate if changes have been made. You must do so in any reasonable circumstance, but in no way do you suggest to the licensor to support you or your use.
- No additional restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything that the license permits.
The authors of papers submitted to the e-Journal LOGO authorize their publication in physical and electronic media for academic purposes. The authors also agree on the distribution of articles by national and international indexing databases, whether or not for profit, and can be reproduced as long as the source is cited.
O autor deve garantir:
- que haja um consenso completo de todos os coautores em aprovar a versão final do documento e sua submissão para publicação.
- que seu trabalho é original, e se o trabalho e/ou palavras de outras pessoas foram utilizados, estas foram devidamente reconhecidos.
Plágio em todas as suas formas constituem um comportamento antiético de publicação e é inaceitável.
Os artigos e demais trabalhos publicados, passam a ser propriedade da revista.
Os conteúdos de e-Revista LOGO estão licenciados sob uma Licença Creative Commons 4.0 by. Reserva-se o direito de usar software ou otros métodos de detecção de plágio para analisar os trabalhos submetidos.
Segundo a licença você tem direito de:
- Compartilhar — copiar e redistribuir o material em qualquer suporte ou formato
- Adaptar — remixar, transformar, e criar a partir do material para qualquer fim, mesmo que comercial.
- O licenciante não pode revogar estes direitos desde que você respeite os termos da licença.
De acordo com os termos seguintes:
- Atribuição — Você deve dar o crédito apropriado, prover um link para a licença e indicar se mudanças foram feitas. Você deve fazê-lo em qualquer circunstância razoável, mas de maneira alguma que sugira ao licenciante a apoiar você ou o seu uso.
- Sem restrições adicionais — Você não pode aplicar termos jurídicos ou medidas de caráter tecnológico que restrinjam legalmente outros de fazerem algo que a licença permita.