Creativity in mobile application design: the guideline issue



design creativity, design guidelines, mobile applications


Guidelines are common in design projects for mobile devices. There are different types of guidelines, from general recommendations to specific rules that must be followed. Although the guidelines are generally designed to help designers and developers create effective interfaces, they can also restrict their creativity. The purpose of this article is to discuss the influence of the guidelines on the creativity of mobile application design. In addition, it also describes the pros and cons of using guidelines in mobile application design. It uses as case studies the guidelines of the two major operating systems currently in use: android and iOS. Finally, it provides some suggestions on how to design creative mobile apps using design guidelines (or not).

Biografia do Autor

Virginia Tiradentes Souto, Universidade de Brasilia

PPG Design e orientadora de mestrado e doutorado do PPG Arte ambos da Universidade de Brasília. Tem mestrado (1998) e doutorado (2006) em Typography and Graphic Communication pela Universidade de Reading, Inglaterra. Foi coordenadora do Programa de Pós-Graduação em Design da Universidade de Brasília de maio de 2013 a maio de 2017. É coordenadora do grupo de pesquisa Design da Informação, certificado pela Universidade de Brasília e cadastrado no Diretório Nacional de Grupos de Pesquisa do CNPq (desde 2008). É também editora chefe da Revista Design, Tecnologia e Sociedade, e revisora dos periódicos Estudos em Design e Infodesign (SBDI). Antes de atuar como professora, trabalhou como designer gráfico (a partir de 2004) tendo sido bolsista de Desenvolvimento Tecnológico Industrial DTI-CNPq, coordenadora da equipe de Design e Comunicação do Núcleo de Tecnologia da Informação (NTI), membro da equipe de design da Rede Nacional de Ensino e Pesquisa (RNP). Suas principais áreas de pesquisa são: Design de Informação e Design de Mídias Digitais.


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