Durán San Martín, C., F. Córdova González, and R. MacGinty Gaete. “Análisis onceptual e ndicadores e gestión COR alanced corecard n a ndustria e etail”. JIE – beroamerican ournal of ndustrial ngineering, vol. 6, no. 11, Dec. 2014, pp. 59-73, https://incubadora.periodicos.ufsc.br/index.php/IJIE/article/view/3074.