Innovation in the companies provided by the fusion: design thinking and design management

Sara Gancho, Monique Gasparelli

Resumo


In order to maintain competitiveness, companies look for various strategies to differentiate themselves from the competition and stand out in the market. In this why, design and the way it is managed are elements of great importance, since design, besides the aesthetic aspects, began to include strategy within the business world. Problem-solving tactics through design focused on developing innovations only provided positive returns for organizations. With the present article, one can see the contribution of design management and design thinking for the companies to reach innovative solutions.


Palavras-chave


Design management; Design thinking; Innovation; Business success.

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Referências


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