Design Metasystem research project: from linear to non-linear processes applied in the improvement of creation and development of start-ups

Susana Manuela Leonor, Américo Da Conceição Mateus, Sofia Martins


Companies have sought to introduce new methodologies for business and project management and development. In this perspective emerged the Design Thinking, a methodology focused on synesthetic aspects and organized in what has been called the mental process of designers within a creative bias. However, Design Thinking has surpassed its original format becoming a business methodology focused on the empowerment of non-designers within a closed perspective in strongly structured and linear. Our purpose is to return to the origins of how to design and enable the design thinking (r)evolution: Systemic, non-linear and meta-discipline, through methods, techniques, and tools appropriate to start-ups.


Design; Design Thinking; System Thinking; Metasystems

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