Branding Today: the importance of Design in social media strategy

Sara Gancho, Rachel Cooper


This article is a brief discussion into the role of design when branding for social media. It talks about some of the problems of branding today and how communication is changing the relationship between companies and consumers. In the context of branding for social media it understands how design strategy can help brands better engage with their clients and improve their overall experience. Brands must be visionary and embrace the different realms of potential that awaits them with Design. Two examples are given and their approach on how Design can help in the overall brand’s social media strategy.


Branding; Design; Strategy.

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